14/09/2009
“ On the other hand, there’s another way to view these figures: BusinessWeek.com has remained profitable while capitulating to the first rule of making money from ads: that quantity matters much more than quality. The number of sites which can sell “prestige” ads or site sponsorships is tiny: while the dream of the internet circa 2003 was that you could launch narrowly-targeted sites with high-value readers and then sell them at a premium, almost nobody has successfully done that. „
Felix Salmon hits the nail on the head with this paragraph.
Felix Salmon » Blog Archive » BusinessWeek datapoint of the day | Blogs |
(via heyitsnoah)
Quote posted at 10:56
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