I'll probably quit doing this too

ninety9:

youngmanhattanite:

All I want to know about Bloodcopy is WDRBT*?!

*What does Ryan Brown think? Advertising: WIN. Monetizing: WIN. Editorial: FAIL.

I gotta say, considering how comprehensive the integration is, the post about ‘becoming part of Gawker Media’ from last week isn’t that misleading. Carlson gets punked twice in a week!

Here’s the deal: the edit/ad divide is only getting murkier, and the knee jerk backlash against it is only adding fuel to the fire here. Which, I might add, means that the Gawker Ad staff is now exceeding their client’s expectations.

My favorite addendum to all of this thus far is the disclaimer from Lifehacker:

BloodCopy is not a Gawker Media blog, and unlike other real Gawker blogs, the editorial staff at Lifehacker has no control over what ads masquerading as crossposts appear on our site. You can read more about it if you’re interested in the details, but the short story is this: Our advertising department made a bad decision, and now the editors and—more importantly—readers are paying for it. Apologies for the interruption. Who knew the recession would get this bad?

Not to get all Brian Van about this here (its true, on occasion I DO have opinions), but “blurry” advertorial might end up being one of the more significant revenue sources for digital publishers. It’s not a new product, but it’s sure as hell going to flourish in this medium: it’s cheap (though debatable), integrated, topical, engaging and (most importantly) an easy “value add” to up-sell, or to sell traditional display around.

And yes, the recession is this bad… but you still have a job and those free dinners and plane trips are pretty cool, aren’t they?

P.S. WDMOT*

(FEK: how’d I do?)

*What Does Michael Orell Think?